Being a small business owner doesn’t mean having to forgo all the advertising and marketing options available to a large company just because of your size. While it is true that it may not be possible to have an in-house marketing professional by using an email marketing company you can take advantage of professional looking templates, options for building contact lists, and even have integration with your social media through emails.
While many small businesses see marketing as strictly promotional, those that use an email marketing company that provides templates and information on designing emails for customer can tap into other areas of value. Customers will read an email that provides them with information that they need, that it is relevant, and that gives them information of value.
By providing information to your customers that relates to your product or services you get away from those hard sell emails that just get deleted. With an email marketing company that allows you to track your emails even after delivery you can see what your customers are responding to.
Using a top email marketing company allows you to clearly brand your emails in a format that is immediately recognizable for your clients. This helps to reinforce that you are the go to company for a particular type of product or service while also providing a consistent and clear message to your customers.
You can save templates that are uploaded with your brand, colors and icons so that every newsletter ends up with a very identifiable look.
No matter how informative and how branded your newsletters may be if email looks “homemade” is not going to complete with the more professional looking emails by large companies.
Here is where an email marketing company really helps. With professional looking emails that are formatted in a way that clearly sets them apart from the free online email templates your customers will never know you are doing your own email and don’t have a sales and marketing team handling all your advertising.
Reaching out to your customers on a regular basis through an email marketing company is a great way to help to build your business. You can target different parts of your client base for different versions of the emails as well, providing specific information of interest for specific clients.